hOURLUNCH is a non-profit that aims to end child hunger. Every Wednesday, Anton Cobb skips his lunch and asks others to do the same and donate their lunch money to the local food bank. With overwhelming success and national exposure, hOURLUNCH's next move is to expand nationally.

The goal for rebranding hOURLUNCH was to design a brand that could be identified and respected on a national level, all while making design decisions that elevated the brand on a small budget.