Joyeux is a conceptual soul food restaurant located in Portland, OR. Hailing from the bayou, the Benoit family wanted to bring the one-of-a-kind New Orleans flavor to Portland by way of jivin' soul food.

The goal of designing Joyeux was to create a brand and a story from the bottom up — from family heartbreaks and silver linings to the language and identity of the brand. Beyond strategy, we wanted to bring the funk of NOLA to the brand and tell the Benoit family's story through fun, jivin' and expressive design.